Now, let’s move on to some tips for specific social networks, starting with Facebook, which still reigns as the #1 social network worldwide.

Twitter’s made a lot of changes to their platform in the last year, from the design to new advertising. Here are some things you should be taking advantage of.

Make sure your profile is updated to the new look – and is still legible.

Chances are you’ve heard about the new layout changes, specifically the new header image. While you may want to get super creative with this area, remember that your Twitter bio information will be sitting on that new header image with a white font. So whenever you decide on a new header image, make sure to test it to see if it’s still easy to read more about your business. And while you’re at it, make sure that your Twitter background compliments the new header instead of clashing with it.

Manage your Twitter relationships in less time.

There are lots of great tools that can help you update your Twitter account (like Buffer) and follow streams of Twitter activity (like HootSuite). Now, you can add a third tool to your essentials list. Commun.it helps you quickly engage with the most valuable members of your Twitter community – your influencers, supporters, and most engaged members. It helps you cut through the noise so you don’t neglect the people who likely help your business most on Twitter.

Start promoting your accounts and tweets with Twitter advertising.

You might have heard that Twitter advertising is expensive, which is true if you are interested in Promoted Trends. But Promoted Accounts and Promoted Tweets are not as expensive as you might think and are easy to set up. So try Twitter advertising today to boost relevant followers and engagement on Twitter.

Land great clients by tweeting with them.

Twitter is one of the easiest networks for engaging with people, regardless of whether they are following you. If you want to land a particular client for your business, start tweeting with them. Share their posts and include their username in the tweet. Follow key people in the company’s organization, if possible, to answer any questions they might ask their followers. The smallest interactions could lead to the biggest deals.

Keep track of your follower trends.

Want to know what you’re doing right or wrong with your Twitter account? Twittercounter is a free tool that lets you see your follower growth over a three month time span (or six months if you want to tweet about their service). Take a peek at it every so often to see if there are any major surges in your follower count, and match it up with updates or other promotions you had around the same time. This might help prevent you from making a mistake that leads to a loss of followers.

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