First, let’s start with the back to basics tips that apply to any social network your business is using. These are the methods that even advanced social media users tend to forget sometimes.

Make sure your social profiles are complete and up to date

  • Use Google to search for your business name and your own name. See which social networks rank both on the first two pages. Jot them down, and then visit each profile to make sure all of your information is filled out and up to date. This includes updating your website information if you’ve added anything new, such as a blog or an online store.

Cross promote your social profiles

  • Look for opportunities to add links from one social profile to other. Google+, for example, allows you to link to as many of your other social profiles as you choose. Your YouTube channel offers a spot for Twitter, Facebook, and Google+ links. Also, don’t forget to include your social profiles in your email signature with applications like WiseStamp or simple text links to your social networks.

Check your email contacts for new people to connect with on social networks, and do this periodically.

  • If it’s been a few months (or a few years) since you last checked your email contacts for new people to connect with on social networks, now is a great time to do so. Try it on Twitter, Facebook, LinkedIn, and Pinterest.

Stop buying followers and fans.

  • It’s an easy trap to fall into when your goal is to simply inflate your number of social followers. But networks like Facebook are already working to remove fake likes from pages; and tools for Twitter are exposing accounts with a high volume of fake followers. So just remember that it’s not worth it – fake followers and fans will do nothing for your engagement or your bottom line.

Use Google Analytics to measure your social media efforts.

  • First, set up goals in Google Analytics. Then use the new social reporting features of Google Analytics to ensure that you are getting results from your social media marketing campaign. You may not be able to measure some benefits of social media like engagement and the resulting consumer loyalty with your social media followers, but you can measure how much traffic social media brings to your website and how much of that traffic results in conversions.

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