LinkedIn is still the reigning social network for professionals. Make sure you are aware of the newest features, and take advantage of them with these tips.

Take advantage of the new company page design

There are lots of new conversion points on the new LinkedIn company page design, including the ability to add clickable banners on individual product and service pages. There also are new page insights which will tell you more about the people who visit your company pages, including their job title, industry, region, company size, and more.

Post updates to your company page

Just like Facebook offers insights into your status updates on your Facebook page, LinkedIn now offers insights into status updates on your company page. You’ll see the number of impressions and clicks and the percentage of engagement for each of your updates. Your updates can even be targeted to a specific audience or shared with all of your followers.

Encourage people to endorse you based on your skills

LinkedIn added a new feature enabling people to endorse you for having one or more particular skills. Make sure people can easily do this for you by adding skills to your LinkedIn personal profile, and then encourage others to endorse you by sharing your updated LinkedIn profile on other networks.

Add additional details to your LinkedIn profile

Have you published books in print or online? Have you received professional certifications? Is your volunteering experience something you want to share? If so, go to Edit Profile and look for the Add option above your Summary. There you will find more specific sections you can add to your profile. Publications are especially nice as you can link them directly to Amazon or a page on your website. You can always include free ebooks in that list and link them to lead generation pages for your business.

Try highly targeted LinkedIn advertising

LinkedIn advertising is a bit more expensive compared to other social advertising options. But it also offers targeting options that no one else does. If you are looking for clients in a specific industry, for example, you can target your ads toward people who work in that industry. By creating a customized landing page for people in those industries, it could make your targeted LinkedIn ads the best for social conversions.

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